All across the web there are many examples of SMEs using Google Adwords to grow leads and sales. Carolina Rustic, a one-man furniture shop based in North Carolina, is one such success story. Richard Sexton, the owner of the business, first started selling his iron furniture on the web in 1998, with modest aspirations of growing his business beyond his immediate local area.
Working solo, Richard has to be the marketing manager as well as the product manager for his business. Which is why he started using Google Adwords in 2002. And, according to a report on the Google Adwords site, it transformed his business while allowing him to stay well within his relatively modest marketing budget.
Now, word of Carolina Rustic was spreading beyond Richard's usual market. And the results were impressive. "We saw immediate benefit from our investment in Adwords," he said, indicating that the flexibility of the system helped Carolina Rustic's sale to increase a huge amount: "50 percent year on year."
Metrics tools are also invaluable to the business that uses Adwords, Richard points out: Google Analytics (which Google provides to users at no cost) allows him to see which ads are performing the best He then uses the insight he gains to change up his Adwords strategy. "We know that the value that each page and each Adwords ad delivers," he said. "It's helped us boost our conversion rates by 20 percent." Careful targeting means higher conversions: and at the end of the day, that's good for every business.
"Premier SMB Google Partner hibu Omaha is ready to help" States local Digital Strategist Bob Musilek.
Give us a call, "were all local to Omaha and understand the business community here in the heatland"
hibu Omaha is Located at 11218 John Galt Blvd. Suite 201. Omaha, Ne 68137
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